Project Description
Wheat Ridge Cyclery is a full service bike shop located in Wheat Ridge, Colorado. They came to The Unleaded Group looking to redesign their online presence. Their old website was very out-to-date and it wasn't an e-commerce store.
My Role:
I was chosen to be Lead UI Designer for this project. I worked hard with the business owners to keep the legacy of the store alive in the redesign. I was responsible for leading the design process, the strategy, the user experience, as well as new interactions. I worked closely with my creative director, product managers and front end engineers.
Project Objectives:
• Create a new look and feel for the store
• Create responsive e-commerce and content templates
• Create UI components, vector icons and style guide
See it live - wheatridgecyclery.com
