Project Description
Trouts Fly Fishing is one of Colorado's leading fly fishing stores, with locations in Denver and Frisco. After completing their full brand identity redesign, they came to The Unleaded Group for website redesign and marketing design.
My Role:
I worked as the Lead UI Designer for this project. I was given the companies new brand guide, as a guide to buildout the styles for the redesign. I was responsible for leading the design process, the strategy and the user experience. I also got to work local print companies for the marketing pieces. I worked closely with my creative director, product managers and front end engineers.
Project Objectives:
• Redesign the website using the new brand guide to create new styles
• Build responsive e-commerce and content templates
• Design UI components, vector icons and style guide
• Create unique templates for current fishing information
• Design marketing pieces for company events, such as business cards, table banners, flags and email templates.
See it live - troutsflyfishing.com
